Devrev
Regional Field Marketing Manager — US East & US West
USA. Posted 2 months ago
The role
The Regional Field Marketing Manager acts as a local demand-side orchestrator for a specific US territory. You will build and run monthly plans involving events, direct mail, and customer marketing to engage accounts.
What you will do
- Own the regional plan including events, direct sends, and customer marketing.
- Deliver quarterly executive briefings and roughly three hosted dinners a month.
- Execute the executive direct-mail program at approximately 7 accounts per week.
- Run a targeted gifting campaign.
- Deploy monthly and bi-monthly executive newsletters into regional accounts.
- Hand off engagements into digital retargeting and sales follow-up.
- Perform deep account and people research for personalized touches.
Required qualifications
- 4+ years in field marketing or event management, ideally enterprise B2B or SaaS.
- Deep event planning and management expertise including vendor and logistics management and on-site execution.
- Strong cross-functional operator comfortable orchestrating across ABM, community, advocacy, and customer marketing.
- Data-driven with ability to track lead flow, pipeline impact, and ROI against KPIs.
- Salesforce proficiency for lead capture, list imports, and campaign tracking.
- Proficiency with a marketing automation tool.
- Open to AI tools and emerging technology.
- Based in or willing to be based in a Tier-1 city for your region.
- Regional travel as needed.
About the company
DevRev is building the future of work with Computer, an AI teammate that unifies data sources, tools, and workflows. The company is backed by Khosla Ventures and Mayfield with $150M+ raised.