Devrev
Senior Product Marketing Manager
Bangalore, India. Posted a month ago
The role
The Product Marketing Manager will define product positioning and own go-to-market strategies. You will execute launches, write messaging, and build measurement frameworks to drive adoption of Computer across various audiences.
What you will do
- Lead go-to-market strategy and execution for launches and feature releases.
- Define positioning, messaging, and differentiation across segments.
- Build a measurement framework to track pipeline, sign-ups, activation, adoption, and win rate.
- Own the competitive narrative and create battlecards and objection handling.
- Partner with product and engineering to shape roadmap priorities.
- Support sales enablement with pitch narratives, competitive messaging, demos, and case studies.
Required qualifications
- 10+ years in product marketing, growth, or developer marketing for a technical or enterprise audience.
- Track record of customer-facing content, campaigns, or messaging tied to measurable outcomes.
- Experience owning end-to-end product launches and marketing campaigns.
- Comfort with analytics, CRM, and marketing automation tools (e.g., HubSpot).
- Strong cross-functional collaboration, prioritization, and program management.
- Background in, or strong interest in, AI-powered products.
Nice to have
- Use gen AI tools daily and ship content with them.
- Experience with A/B testing and customer research methodologies.
- Track record of leading successful product launches across multiple markets or segments.
- Experience working in matrixed, cross-functional organizations.
- Familiarity with product analytics, CRM, and marketing automation platforms.
About the company
DevRev is building Computer, an AI teammate that unifies data sources, tools, and workflows into a single AI-ready platform. The company is backed by Khosla Ventures and Mayfield with $150M+ raised.