Digitalextremes
Product Marketing Manager (Strategist)
London, Ontario. Posted 18 days ago
The role
The Product Marketing Manager (Strategist) will drive global campaign strategies for Warframe and Soulframe. This role involves creating strategic frameworks, messaging, and consumer positioning while mentoring the Product Marketing team.
What you will do
- Establish campaign frameworks, messaging, and positioning.
- Mentor Product Marketing team members.
- Develop, plan, and drive marketing campaigns.
- Collaborate with development and community teams.
- Work with advertising, web, and stats teams to incorporate analytics.
- Ensure marketing copy, web content, and assets meet brand expectations.
- Manage external relationships with creative agencies, vendors, and regional partners.
- Monitor industry trends and provide analysis.
- Other responsibilities as assigned.
Required qualifications
- Bachelor’s Degree in Business, Marketing or Related Field
- 3+ Years of Video Game Marketing Experience Specifically with Free-to-Play, Live-service and Online Games
- Proven experience leading and managing a team
- Deep familiarity with live-service ecosystems
- Extremely detail-oriented, quality-focused and driven to consistently meet tight deadlines
- Empathy-driven lead who listens actively, values diverse perspectives, and builds open, collaborative environments
- Ability to think at a 10,000-foot strategic level and jump into day-to-day project management
- Deep understanding of gamer culture, community sentiment, and player data translation
- Strong understanding of positioning, brand, and promotional strategies
- Capable of developing an end-to-end, go-to-market plan for a global release across all platforms, including mobile
- Ability to effectively navigate a dynamic, fast-paced environment
- Strong organizational, project management, communication, and interpersonal skills
Nice to have
- Masters of Business Administration (MBA)
- Passion for and knowledge of Warframe is highly preferred
- Avid gamer, Warframe fan a plus
- Knowledge of JIRA, Asana, Basecamp, Trello and Slack
Benefits
- Competitive compensation
- Industry-leading benefits
- Flexible work arrangements
- Opportunities to grow your career
Before you apply
- All applications are reviewed by human, qualified recruiters.
- Recruitment team will leverage Gemini as a note-taker only during interviews.
About the company
Digital Extremes is an independent video game development studio founded in 1993. The studio is headquartered in London, Ontario, Canada, and developed Warframe and BioShock 2 multiplayer campaign.