Associate Influencer Marketing Manager

The role

You will work with influencers and content creators on platforms like Twitch, YouTube, and TikTok to support global marketing campaigns for games including Warframe and Soulframe. You will develop strategic plans, manage agency relationships, and track performance metrics to improve reach and engagement.

What you will do

• Develop strategic influencer marketing plans, activations, media buys and partnerships.
• Collaborate with or manage influencer marketing agencies.
• Support the Community Creator Program with the Community Management team.
• Integrate with Community and Marketing stakeholders for alignment.
• Forecast outcomes, track performance, and report on KPIs and metrics.
• Support day-to-day project management of influencer marketing initiatives.
• Explore new partnerships, innovative programs, and new channels.
• Attend consumer shows and industry events to build relationships.
• Forecast marketing budgets and track program costs.
• Maintain project management tools such as JIRA, Google Docs, Confluence, and Basecamp.

Required qualifications

• 4+ years in publishing for video games or entertainment industries, including live service games.
• At least 2 years of direct experience working with influencers and content creators.
• Strong understanding of marketing, communications, and influencer / content creator platforms (e.g., YouTube, Twitch).
• Creative skills to develop unique marketing programs and leverage analytics tools like Gamesight, Streamhatchet, or Sullygnome.
• Detail-oriented, organized, and capable of managing multiple projects in a fast-paced environment.

Nice to have

• Experience working with or managing agencies in the planning and execution of short and long-term marketing campaigns
• Understanding of live-service marketing strategies to engage and retain players
• Basic skill in Photoshop / Rush / OBS
• Basic skill with JIRA, Trello, Basecamp and Asana

Benefits

• Competitive compensation
• Industry-leading benefits
• Flexible work arrangements
• Opportunities to grow your career

Before you apply

• All applications are reviewed by human, qualified recruiters.
• Recruitment team will leverage Gemini as a note-taker only during interviews.

About the company

Digital Extremes is an independent video game development studio founded in 1993. The studio is the developer of Warframe and is currently developing Soulframe.