Discord
Senior Staff Brand Designer
San Francisco Bay Area. Posted 7 days ago
The role
This person will define Discord's brand strategy and own the evolution of its visual identity system. They will build brand guidelines, templates, and asset libraries to enable other teams to use the brand.
What you will do
- Defining Discord's brand strategy including positioning and brand architecture
- Owning and evolving Discord's visual identity system
- Building and maintaining brand and sub-brand guidelines
- Building templates, design kits, asset libraries, and a self-serve brand portal
- Reviewing and approving brand-facing work across marketing, product, and partnerships
- Working with Legal on trademark and usage policy
- Applying the brand directly on core surfaces like app icons, deck templates, and signage
- Art-directing external partners
- Running an annual brand audit
- Mentoring future Brand team members
Required qualifications
- 10+ years of experience in brand or identity design
- Experience owning a brand system at scale for a gaming or games-adjacent brand
- A portfolio with exemplary craft across identity, typography, color, iconography, illustration, and motion
- A track record of brand strategy work, including positioning, brand architecture, and sub-brand systems
- Experience writing brand guidelines and governance models and running them over time
- Comfort with ambiguity
- Ability to align stakeholders at every level with clear reasoning and strong presentation skills
- Hands-on experience using AI tools and agents in brand work
Nice to have
- Experience standing up a brand function, brand portal, or DAM (digital asset management system) from scratch
- Experience with co-branding and partnership governance, or trademark and usage compliance
- Experience working alongside a design systems team, including Figma libraries and variables
About the company
Discord is a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. It plays a role in the future of gaming by making it easier for people to hang out.