Director, Brand Marketing

The role

The Director of Non-Personal Promotion and Digital Innovation will define strategies, develop launch plans, and execute marketing plans. This role focuses on reaching and educating patients and HCPs via non-personal promotion and digital solutions.

What you will do

• Maximize success of anticipated launch of bitopertin in EPP/XLP via optimization of non-personal and digital channels
• Become an expert in the patient journey via insight generation
• Lead development and implementation of tactical marketing plans
• Lead execution of peer-to-peer programs and omni-channel HCP and Patient/Caregiver tactical plans
• Act as Digital Marketing Lead responsible for channel optimization and directing agency and media activities
• Partner with Sr. Director of marketing and cross functional team to optimize messaging
• Oversee direction and deliverables of multiple priorities and agency partners
• Manage non-personal promotion budget
• Establish and report on objectives and key performance indicators (KPIs)
• Contribute to an efficient and compliant medical and legal review process

Required qualifications

• Bachelor’s Degree
• Minimum of 12 years in life sciences
• Significant experience in the digital marketing function and non-personal promotion
• Extensive working knowledge of omnichannel approaches and latest innovations in the digital marketing landscape
• Experience managing a mix of peer-to-peer program portfolio
• Ability to oversee the generation of insights and apply those insights to business issues and opportunities
• Analytical mindset with ability to develop strategy, make recommendations, monitor performance, understand ROI and allocate resources
• Ability to thrive in a fast-paced, start-up environment with a hands-on approach
• Proven track record of leading non-personal and digital marketing efforts in the context of US product launches
• Strong project management skills

Nice to have

• MBA or another Advanced Degree
• Dermatology experience
• Rare disease experience

Benefits

• Comprehensive benefits
• Competitive compensation packages

About the company

Disc Medicine is a clinical-stage biopharmaceutical company committed to discovering, developing, and commercializing novel treatments for patients who suffer from serious hematologic diseases. The company aims to address a wide spectrum of hematologic diseases by targeting fundamental biological pathways of red blood cell biology.