Doordashmexico
Paid Media Marketing Coordinator / Sr. Analyst
Mexico City, Mexico. Posted 3 months ago
The role
This role owns the tactical execution of Consumer paid social campaigns end-to-end. You will build, QA, pace, optimize, and iterate campaigns across Meta, TikTok, and Snap.
What you will do
- Manage multi-million dollar monthly digital budgets across digital paid marketing channels.
- Work with partners such as Meta, Snap, Google and TikTok to optimize campaign performance and test new products.
- Maintain and monitor key metrics including budget pacing, cost per acquisition and LTV proxies.
- Manage an experimentation roadmap including A/B creative tests, incrementality tests, and bidding algo tests.
- Work closely with other teams and stakeholders to ensure goals are met.
- Build, QA, pace, optimize, and iterate campaigns across Meta, TikTok, and Snap.
- Partner with U.S. teams and platform reps to run experiments, test new bidding approaches, evaluate audience structures, and support creative testing.
- Diagnose issues quickly, communicate insights clearly, and maintain structurally sound accounts.
Required qualifications
- Proficient in the English language
- 4+ years of experience in the performance marketing space
- Direct, hands-on experience managing media buying, optimization (Paid Social), and strategic planning either at an agency or in-house
- Highly proficient in Excel/Google Sheets
- Deep familiarity with metrics such as CPA, CPC, CVR, and LTV
- Strong quantitative, analytical and problem-solving skills
- Must be very comfortable with data analysis and able to use data to make decisions and conduct experiments
Nice to have
- Experience with Web & App Tracking/Attribution
- Knowledge of SQL
- Experience working on multi-sided marketplace businesses
About the company
DoorDash is a technology and logistics company that started by enabling door-to-door delivery. The company is growing rapidly and changing constantly.