Associate Manager, New Verticals Growth Marketing, Canada

The role

You will own the strategy and execution of acquisition, retention, and habituation campaigns for New Verticals in Canada. This role involves driving growth for non-restaurant businesses like grocery, convenience, alcohol, and retail.

What you will do

• Own the day-to-day strategy and execution of New Vertical acquisition, retention, and habituation campaigns in Canada.
• Own the launch of new New Verticals Merchants on the DoorDash platform.
• Work on 0 to 1 tests and always-on programs across the New Vertical consumer journey.
• Act as a go-to expert on the New Vertical consumer and their pain points.
• Help develop and execute the consumer strategy including goals, category focus, and core value proposition.
• Partner cross-functionally across Brand, Creative, Retention, and Performance Marketing.
• Collaborate with product, strategy + operations, analytics, and finance teams.
• Track and report on primary metrics including iGOV, iMAU, New Trials, efficiency and quality metrics.
• Stay current on marketing best practices, Canadian cultural trends, and the competitive landscape.

Required qualifications

• 5+ years of professional experience in marketing in a corporate or startup environment
• Fluency across the marketing mix and understanding of marketing principles across the full funnel
• Ability to build relationships and influence without authority
• Strategic, business-minded approach using data and audience-first insights
• Creative and collaborative inclination
• Extraordinary bias for action
• Track record of delivering measurable results through integrated marketing campaigns
• Bachelor’s degree

Nice to have

• Paid marketing experience
• CRM or lifecycle marketing experience

Benefits

• Great compensation packages
• Comprehensive health benefits
• Paid time off
• Paid parental leave
• Wellness benefit
• Several paid holidays
• Medical, dental, and vision benefits
• Disability and basic life insurance
• RRSP including an employer match
• Mental health program

About the company

DoorDash is a technology and logistics company that aims to empower local economies. They are growing from a food delivery service to a company people turn to for any and all goods.