Senior Analyst, Marketing Science

The role

The Senior Analyst, Marketing Science will serve as the senior marketing data analyst for the Marketing function. This person will diagnose drivers for organizer acquisition, retention, and marketing return through reporting, analysis, and advanced analytics.

What you will do

• Own channel reporting and analysis using Looker reporting.
• Build organizer, seller, and buyer segmentation.
• Lead acquisition, retention, and lifecycle analysis.
• Measure marketing spend including channel efficiency, incrementality, and payback.
• Map the customer journey and market development.
• Build toward predictive churn scoring and lookalike-organizer models.
• Deliver recommendations and actionable plans to Marketing leadership.

Required qualifications

• 4+ years in marketing analytics, growth analytics, or marketing science.
• Expert SQL on a modern cloud data warehouse.
• Working knowledge of dbt.
• Proficiency in Python or R for segmentation, cohort, and statistical analysis.
• Hands-on marketing measurement including attribution, incrementality, media efficiency, and CAC / LTV / payback.
• Experiment design and measurement.
• Fluency in Looker or an equivalent BI tool.
• Fluency in product-analytics or eventing data.
• Storytelling with data through clear written and verbal communication.
• Ability to drive ambiguous projects forward independently.
• Bachelor's degree in statistics, economics, marketing analytics, mathematics, or a related quantitative field, or equivalent experience.

Nice to have

• Experience in a direct-to-consumer e-commerce or CPG with repeat customer engagement dynamics.
• Churn, propensity, or lookalike modeling in production.
• Familiarity with paid media (Meta, Google, TikTok) and lifecycle marketing (Braze, Iterable, Hubspot) data.
• Geo-experiment, marketing-mix modeling, or LTV modeling experience.
• Referral, viral, or community-driven marketing analytics.
• Use of AI and LLM tools to accelerate analysis and summarize findings.

Benefits

• Medical, dental and vision coverage
• Immediate vesting in 401k plan
• Paid time off
• Company-paid leaves
• Popcorn Allowance

Before you apply

• Requires current authorization to work in the United States.
• Does not provide visa sponsorship, including support for F-1 Optional Practical Training (OPT), STEM OPT extensions, or other temporary work authorization programs.
• Employer participates in E-Verify.

About the company

Double Good is a leading fundraising app and technology company. It helps youth organizations raise funds by selling popcorn through personalized Pop-Up Stores.