Deputy Head of Marketing

Dubai, UAE. Posted 6 months ago

The role

The Deputy Head of Marketing will lead and execute a marketing strategy for a large scale energy event. This role drives audience acquisition, brand engagement, and commercial success through multi-channel initiatives.

What you will do

Oversee the execution of the events brand strategy
Lead the development and execution of data-driven marketing campaigns
Utilise digital marketing, automation and analytics to optimise customer journeys
Work with commercial teams to develop marketing initiatives that support revenue growth
Oversee the development, negotiation and fulfilment of partnership agreements
Foster relationships with industry bodies, government entities and regulators
Lead the events digital marketing strategy including SEM, paid social, CRM and automation
Oversee website management, content development and UX optimisation
Establish KPIs and reporting frameworks to measure marketing effectiveness
Conduct market research and audience insights studies

Required qualifications

Minimum 2 years of experience in marketing management roles
Bachelor’s degree required
In-depth knowledge of marketing best practices, audience acquisition and digital marketing strategies
Strong understanding of data-driven marketing, CRM, marketing automation and performance analytics
Experience managing large-scale, multi-channel marketing campaigns
Proven success in developing strategic partnerships and managing high-profile stakeholders
Exceptional written and verbal communication skills, including copywriting and presentation abilities
Strong leadership and people management skills
Highly organised, with excellent time management and project management abilities
Strong analytical mindset
Self-motivated, creative and results-oriented
Ability to manage multiple priorities in a fast-paced, target-driven environment

Nice to have

experience within events, B2B exhibitions or media desirable

About the company

dmg events is an equal opportunity employer.