Event Director - West & North Africa (Arabic Speaker)

The role

The Event Director will lead, grow, and deliver the Construction Division's event portfolio in Nigeria and Egypt. This role holds full P&L accountability and manages event strategy, sales, marketing, and operational delivery.

What you will do

• Leads overall event strategy for long-term growth and competitive positioning
• Develops annual and 3-year plans for each event and market
• Ensures cross-functional alignment across Sales, Marketing, PR, Content, and Operations
• Owns full financial performance including revenue delivery, cost control, and profitability
• Leads sales and sponsorship performance across Nigeria and Egypt
• Builds and manages strategic relationships with governments, associations, and local partners
• Ensures event brand is aligned with portfolio strategy and adapted to local markets
• Oversees development of marketing strategy and objectives
• Identifies and develops new event profiles or vertical extensions
• Oversees operational preparations to ensure high standards and customer satisfaction

Required qualifications

• Bachelor’s Degree in Business, Marketing, Events, or related field
• 7+ years in exhibitions/events with portfolio leadership responsibility
• Proven experience managing full P&L and multi-channel sales
• Strong commercial and strategic acumen
• Expertise in market-driven brand positioning and event development
• Ability to manage local partners, agents, and stakeholder ecosystems
• Ability to lead cross-functional teams through alignment and influence
• Strategic leadership and long-term thinking
• Strong influencing and stakeholder management
• Leadership maturity and ability to operate in complexity
• High resilience and sound judgement under pressure
• Strong ownership mindset and accountability

Nice to have

• Strong understanding of B2B exhibitions (construction/infrastructure preferred)
• Experience in multi-market environments (Africa/Middle East preferred)

About the company

dmg events is an international exhibitions and publishing company that is part of the Daily Mail Group Trust (DMGT). The company aims to accelerate business through face-to-face events.