Performance Marketing Executive

The role

The Performance Marketing Manager will own the growth engine by attracting audiences through paid and organic channels. You will convert first-time readers into loyal users and prepare the business for a subscription model launch.

What you will do

• Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft.
• Optimise channels against cost per acquisition.
• Grow organic and SEO-driven traffic in partnership with the editorial team.
• Test and scale new channels, audiences, and creative.
• Own and develop a conversion funnel.
• Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys.
• Improve trial-to-paid and free-to-paid conversion rates.
• Build and own the acquisition analytics stack.
• Ensure conversion tracking is accurate and trustworthy.
• Report MRR growth, funnel health, and channel efficiency to leadership.

Required qualifications

• 3+ years in performance, growth, or acquisition marketing.
• Strong command of both paid acquisition and SEO / organic growth.
• Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn.
• GA4 essential.
• A track record of optimising conversion funnels, paywalls, or registration flows.
• Commercial instinct.

Nice to have

• Experience with a subscription, media, or SaaS product.
• SQL / BigQuery

Before you apply

• If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

About the company

dmg events is an equal opportunity employer.