Commercial Director

The role

The Commercial Director leads commercial strategy, revenue growth, and profitability for an assigned exhibition or event portfolio. This role involves strategic leadership and hands-on execution to maximize revenue and build high-performing sales teams.

What you will do

• Develop and execute commercial strategies to deliver revenue, profitability and growth targets.
• Drive new business acquisition, customer retention, account expansion and revenue diversification.
• Maximize revenue across exhibition space, sponsorship, partnerships and other commercial products.
• Lead, coach and develop high-performing sales teams.
• Drive effective sales planning, forecasting and disciplined CRM management.
• Build and maintain senior-level relationships with key accounts, sponsors, government entities, industry associations and international partners.
• Expand market reach through international sales channels, country pavilions, agents and new customer segments.
• Leverage CRM analytics, AI-enabled tools and sales automation.
• Own revenue budgets, sales forecasts and commercial performance.
• Collaborate with Marketing, Content, Operations and Finance to align commercial priorities.

Required qualifications

• Proven senior commercial leadership experience, ideally within B2B exhibitions, conferences, media or related industries.
• Demonstrated success managing multimillion-value revenue portfolios and delivering sustained commercial growth.
• Strong track record in new business development, strategic partnerships and complex commercial negotiations.
• Experience building, coaching and leading results-driven commercial teams.
• Strong financial acumen, commercial judgement and analytical capability.
• Proficiency in CRM platforms.
• Excellent communication, negotiation and executive stakeholder management skills.

Nice to have

• Salesforce

Before you apply

• If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

About the company

dmg events is an equal opportunity employer.