Marketing Manager - Arabic Speaker

The role

Develop and deliver integrated marketing strategies and campaigns for exhibitions, conferences, awards and digital products. Lead marketing activities to drive audience growth, engagement, brand development and strategic partnerships.

What you will do

• Develop and implement integrated marketing strategies for exhibitions, conferences, awards and digital products.
• Define target audiences, customer segments, personas, value propositions and messaging strategies.
• Manage and optimize marketing budgets.
• Develop and manage marketing calendars, campaign schedules and content plans.
• Oversee the creation, development and delivery of marketing materials across multiple channels.
• Manage data management and audience development initiatives.
• Monitor campaign performance through analytics, reporting and insights.
• Manage digital channels including websites, email marketing and social media platforms.
• Develop and manage relationships with media partners, industry associations and external stakeholders.
• Source, appoint and manage external suppliers and agencies.

Required qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business or a related discipline.
• Strong understanding of integrated marketing strategies, campaign planning, digital marketing and audience development.
• Knowledge of data management, analytics, brand development and marketing measurement.
• Native Arabic speaker with fluency in English is mandatory.
• Demonstrable experience in marketing with proven ability to develop and execute successful campaigns.
• Experience managing integrated marketing campaigns across multiple channels.
• Experience managing marketing budgets and performance reporting.
• Experience managing external suppliers, agencies and strategic partners.
• Strong strategic marketing and campaign management skills.
• Excellent copywriting, communication and content development skills.
• Strong understanding of digital marketing channels and performance measurement.
• Ability to analyze campaign data and translate insights into actions.

Nice to have

• Understanding of exhibitions, conferences or events marketing is desirable.
• Experience working with exhibitions, events, conferences or B2B marketing is desirable.
• Proficiency in tools such as Salesforce, Google Analytics, Power BI, Adestra and social media business manager platforms is desirable.

Before you apply

• You must meet all the criteria set out for your application to be considered.
• Suitable candidates will be contacted within 5-7 days.

About the company

dmg events is an international exhibitions and publishing company. It is part of the Daily Mail Group Trust (DMGT).