Integrated Campaign Strategist

The role

The Integrated Campaign Strategist will architect and orchestrate marketing campaigns for product launches and evergreen motions. This role translates business priorities and audience insights into integrated strategies across owned, earned, and paid channels.

What you will do

• Translate business goals and product positioning into integrated campaign strategies.
• Build and manage integrated activation plans across owned, earned, and paid channels.
• Own the campaign through launch and sustainment to ensure coherent messaging and experience.
• Establish operating rhythms, decision rights, and milestones for cross-functional teams.
• Define target audiences and map touchpoints across the customer journey.
• Partner with Marketing Data Science to define success measures and recommend optimizations.
• Capture campaign insights and apply learning across the enterprise campaign portfolio.

Required qualifications

• 8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related discipline.
• Direct experience building out campaign strategy and accountable to the outcome (pipeline generation, revenue generation).
• Demonstrated ownership of complex integrated campaigns from strategy and brief through activation, optimization, and post campaign learning.
• Strong campaign architecture skills, including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement.
• Experience orchestrating owned, earned, and paid programs.
• Ability to translate product positioning and enterprise customer insight into a cohesive market story and connected audience experience.
• Strong cross functional leadership and program judgment.
• Analytical fluency and experience using campaign, brand, engagement, and revenue signals to evaluate performance.

Nice to have

• Experience leading enterprise product launch campaigns and building evergreen motions for a multi product B2B portfolio.
• Experience partnering closely with Corporate Communications, analyst relations, customer advocacy, or social teams.
• Experience marketing to complex enterprise buying groups across industries, company sizes, regions, or stages of maturity.
• Familiarity with marketing automation, CRM, media, intent, experimentation, and attribution platforms.
• Experience using AI to accelerate research, briefing, content variation, synthesis, or analysis.

About the company

Dropbox is hiring an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions.