Dropbox
Senior Manager, Lifecycle Marketing
Remote - US: Select locations. Posted 23 days ago
The role
You will own the lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers to build programs that help customers discover value and deepen their relationship with Dropbox products.
What you will do
- Own Dropbox's lifecycle marketing strategy and roadmap.
- Build and manage a portfolio of lifecycle programs using customer behavior and segmentation.
- Partner with cross-functional teams including Product Growth, Data Science, and Marketing Operations.
- Establish an experimentation and measurement approach using controlled tests and cohort analysis.
- Build the operating model for lifecycle marketing including prioritization and planning.
Required qualifications
- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines.
- Significant people-management experience with a track record of hiring, coaching, and leading teams.
- Demonstrated experience setting lifecycle strategy to improve customer adoption, retention, monetization, expansion, or revenue.
- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, and deliverability.
- Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing.
Nice to have
- Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.
- Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
- Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.
About the company
Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions.