Senior Manager, Lifecycle Marketing

The role

You will own the lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers to build programs that help customers discover value and deepen their relationship with products.

What you will do

• Own Dropbox’s lifecycle marketing strategy and roadmap.
• Lead a team of lifecycle marketers.
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization.
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams.
• Establish a strong experimentation and measurement approach.
• Build the operating model for lifecycle marketing including prioritization, planning, governance, and technical capabilities.

Required qualifications

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines.
• Significant people-management experience with a track record of hiring, coaching, and leading high-performing teams.
• Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.
• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
• Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, and deliverability.
• Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing.

Nice to have

• Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.
• Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
• Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.

About the company

Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions.