Director, Strategic Partnerships & Sponsorship Activation

The role

This leader will translate the Formula 1 partnership into measurable brand and business impact. You will serve as the central owner of the sponsorship across a decentralized marketing organization.

What you will do

• Serve as the central owner of the sponsorship across the decentralized marketing organization
• Partner with Brand, Communications, Field Marketing, Sales, Alliances, and executive leadership
• Translate the Formula 1 partnership into measurable brand and business impact
• Maximize a significant global investment
• Activate sponsorship rights across brand, content, events, executive hospitality, and commercial engagement

Required qualifications

• 10+ years of relevant experience in sports marketing, sponsorship management, strategic partnerships, or integrated marketing
• Meaningful professional experience within the sports industry, including a sports organization, professional team, global sports property, corporate sponsor, or sports marketing agency
• Demonstrated ownership of significant sponsorship agreements or global strategic partnerships
• Experience activating sponsorship rights across brand, content, events, executive hospitality, and commercial engagement
• Proven ability to develop measurable business outcomes from brand or sponsorship investments
• Experience leading complex, cross-functional programs across decentralized organizations
• Strong financial acumen, executive presence, and ability to manage external partners and agencies

Nice to have

• Direct experience with Formula 1 or other major international motorsports properties
• Experience managing sports sponsorships for a B2B technology or enterprise-focused company
• Prior experience as a collegiate, professional, or competitive athlete, or another substantive connection to organized athletics
• Established relationships within the professional sports sponsorship ecosystem
• Experience managing multimillion-dollar sponsorship and activation budgets
• Familiarity with enterprise technology, cybersecurity, or industrial markets

Benefits

• Competitive Equity Package
• Comprehensive Benefits Plan

Before you apply

• All new hires must pass a background check as a condition of employment

About the company

Dragos is a global leader in xOT cybersecurity, combining technology, threat intelligence, and expert services. The company is a remote-first mission-driven team across North America, Europe, the Middle East, and APAC.