Product Marketing Lead

The role

You will shape how products are understood, valued, and adopted in the market. You will manage product launches, develop positioning and messaging, and bring market and customer insights to the business.

What you will do

• Own go-to-market plans from kickoff through post-launch
• Lead cross-functional launch teams
• Define launch tiers and tailor launch activities
• Develop positioning, value propositions, and messaging frameworks
• Define target audiences, buyer personas, and key use cases
• Translate technical capabilities into customer-focused benefits
• Conduct customer interviews, surveys, and win/loss analyses
• Synthesize research into insights and recommendations
• Identify market trends and unmet customer needs
• Partner with Customer Success and Marketing to design onboarding and adoption campaigns

Required qualifications

• 5+ years of experience in product marketing, product management, marketing, or sales enablement
• Exceptional written and verbal skills
• Experience with market research, competitor analysis, and customer insight gathering
• Ability to monitor competitive offerings, positioning, and go-to-market strategies
• Collaborative approach and ability to build strong relationships across teams
• Experience creating presentations, sales materials, and other marketing content
• Familiarity turning technical product capabilities into customer-focused value propositions
• Strong customer mindset
• Strong analytical, organizational, and project management skills

Nice to have

• AI-curious talent

Benefits

• Equity
• 401(k) match
• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Paid Parental Leave
• Wellness reimbursement
• Company-provided phone
• Personal development allowance
• Paid Time Off (PTO)
• Observed holidays

Before you apply

• Applicants must be authorized to work in the United States on a full-time basis without the need for current or future visa sponsorship
• DriveWealth does not provide visa sponsorship or support for employment authorization
• Applicants must possess the legal right to work in the country where the position is located at the time of application

About the company

DriveWealth is a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. They offer an API-based platform that enables partners to provide investing and trading experiences to clients worldwide.