Associate Director, Retention & Loyalty

The role

This person will lead the retention strategy for the DTC business by owning subscription, loyalty, and lifecycle marketing. They will manage a team of five to drive customer retention, LTV, and long-term revenue.

What you will do

• Own the retention strategy for the DTC business
• Lead the revamp of subscription and loyalty programs
• Oversee lifecycle marketing across email, SMS, and direct mail
• Own the retention P&L
• Serve as a strategic thought partner to senior ecommerce/growth leadership
• Build and develop a team of five
• Manage key vendor relationships across retention and lifecycle platforms

Required qualifications

• 8+ years of experience in a high-performance environment such as management consulting, DTC ecommerce, consumer brand, or tech
• Deeply analytical with ability to build models and interpret complex data sets
• Strategic thinker and clear communicator
• Proven people manager
• Fluent with AI tools (Claude, ChatGPT, or similar)

Nice to have

• prior retention or subscription experience
• experience with Looker or similar BI tools
• Experience with DTC subscription, loyalty programs, and Lifecycle tools - Klaviyo, Recharge, or Postscript

Benefits

• medical
• dental
• vision
• 401k with Squatch match
• PTO
• healthy snacks
• frequent company events
• free products

About the company

Dr. Squatch is a high-growth men's personal care brand that produces natural, high-performance products. The company is a certified B Corp.