Director of Growth Creative

The role

The Director of Growth Creative will own the direct response creative strategy across paid social, specifically Meta and TikTok. This operator role involves leading a high-velocity creative team and using performance data to drive creative investment.

What you will do

• Own and drive a direct response creative strategy tied to revenue objectives
• Develop creative frameworks, hook libraries, and concept pipelines
• Lead structured testing roadmaps across hooks, formats, angles, and offers
• Build and scale a TikTok Shop creative engine
• Lead the evolution of Meta creative strategy
• Read performance data to drive creative investment
• Build and develop a high-performing team of performance creative professionals
• Manage external agencies, creators, and freelance production resources
• Partner with brand, performance marketing, and TikTok Shop teams
• Build performance creative infrastructure for international markets

Required qualifications

• 6+ years in performance or growth creative
• 2+ years in a team leadership capacity
• Experience at a high-growth DTC or B2C brand operating at the $50M–$200M revenue scale
• Deep, hands-on expertise in TikTok and Meta direct response creative
• Genuine, current knowledge of TikTok, its culture, content formats, creator ecosystem, and commerce features
• Strong direct response creative fundamentals
• Fluency in creative analytics
• Personal creative background in writing, production, filming, or content creation
• Ability to own a 6–12 month creative strategy and executable roadmap
• Experience managing agencies, creators, and freelance production resources

Benefits

• medical
• dental
• vision
• 401k with Squatch match
• PTO
• healthy snacks
• frequent company events
• free products

About the company

Dr. Squatch is a high-growth men's personal care brand that produces natural, high-performance products. The company is a certified B Corp and has been recognized by Great Place to Work® multiple times.