TikTok Creative Manager

The role

You will lead the creative direction and day-to-day content strategy for the TikTok channel. This includes managing creators, developing content concepts, and using performance data to drive channel growth and TikTok Shop revenue.

What you will do

• Lead TikTok strategy for audience growth, brand presence, and TikTok Shop performance
• Plan content around campaigns, product launches, and Shop priorities
• Manage relationships with creative partners
• Provide creative briefs, direction, and feedback to the internal social team and partners
• Develop concepts, moodboards, and briefs to guide content production
• Create and publish in-feed TikTok content
• Step in as on-camera talent
• Coordinate with agencies on video content for TikTok Live
• Analyze content performance and apply findings to strategy
• Partner with Social, Marketing, and Growth teams on campaigns

Required qualifications

• 4+ years of experience creating and directing social content, with a strong focus on TikTok
• 4+ years of experience working with or directing creators, agencies, or other collaborators
• Strong understanding of TikTok analytics and performance metrics
• Highly comfortable performing on camera
• Strong editing and production skills using tools such as TikTok’s native editor, CapCut, Premiere Pro, Photoshop, or similar
• Deep understanding of TikTok culture, trends, memes, and audience behavior
• Excellent written and verbal communication skills
• Creative storyteller capable of developing engaging content and scalable formats

Nice to have

• Bachelor’s degree in Marketing, Communications, Video Production, or a related field

Benefits

• medical
• dental
• vision
• 401k with Squatch match
• PTO
• healthy snacks
• frequent company events
• free products

About the company

Dr. Squatch is a high-growth men's personal care brand that produces natural, high-performance products. The company is a certified B Corp and has been recognized by Great Place to Work® multiple times.