Drsquatch
Director of Brand Marketing
Marina del Rey, California, United States. Posted a month ago
The role
The Director of Brand Marketing will lead strategic partnerships, licensing, limited-edition development, influencer marketing, and integrated campaigns. This role focuses on building cultural relevance and driving business growth through digital channels and real-world experiences.
What you will do
- Translate brand and business priorities into a partnership and campaign roadmap
- Evaluate opportunities against audience fit, brand distinctiveness, and commercial potential
- Lead the partnership pipeline from idea and outreach through negotiation and activation
- Develop collaboration and limited-edition concepts with Product and Creative
- Manage licensor and partner relationships, rights, and approval workflows
- Lead complex campaigns from brief and creative development through production and launch
- Manage celebrity-focused campaigns with talent teams and agencies
- Lead influencer strategy across organic advocacy, paid partnerships, and creator amplification
- Manage and develop the team and set clear priorities
- Own program budgets and define objectives and KPIs
Required qualifications
- 10+ years of relevant experience in brand marketing, partnerships or integrated marketing
- Experience managing and developing people
- Track record of breakout campaigns and collaborations for culturally relevant consumer brands
- Experience managing licensing partnerships and limited-edition launches
- Experience with celebrity talent and influencer programs
- Understanding of Gen Z and millennial consumers
- Experience delivering complex campaigns across digital channels and real-world experiences
- Strong analytical and financial skills
- Bachelor’s degree in Marketing, Business or a related field, or equivalent relevant experience
Benefits
- medical
- dental
- vision
- 401k with Squatch match
- PTO
- healthy snacks
- frequent company events
- free products
About the company
Dr. Squatch is a high-growth men's personal care brand that produces natural, high-performance products. The company is a certified B Corp and has been recognized by Great Place to Work® multiple times.