Senior Marketing Analytics Manager

The role

You will create data-driven insights about the impact of global performance marketing campaigns. You will develop approaches to grow the user base and partner with data science and marketing tech teams.

What you will do

• Create data-driven insights about the impact of global performance marketing campaigns
• Develop new approaches to grow user base through data-driven marketing optimization
• Partner with data science team to understand new user cohorts and user behaviors
• Act as a thought partner in defining marketing key performance indicators
• Mold data from multiple sources to answer strategic marketing questions
• Partner with marketing tech to influence and prototype backend data design
• Build intuitive and readable dashboards using visualization tools
• Extract actionable insights
• Bridge analytics and marketing

Required qualifications

• Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
• Experience as a marketing analyst working with data from digital campaigns
• Strong ability to condense complex concepts and analysis into clear and concise takeaways
• Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
• Proficiency with data visualization tools such as Tableau or Data Studio
• Demonstrated strong intellectual curiosity
• Able to work in our New York office

Nice to have

• Hands-on experience running and optimizing digital app install campaigns
• Expertise working with R, Python, or other statistical software
• An impressive Duolingo XP or streak!

About the company

Duolingo's mission is to develop the best education in the world and make it universally available.