Director of Ad Sales - West

The role

You will build and lead the West Coast sales region for Duolingo Ads. You will set regional strategy, manage revenue outcomes, and lead a team of sellers.

What you will do

• Own West Coast revenue targets and forecasting
• Develop and execute regional go-to-market strategy
• Hire, coach, and lead a small team of sellers
• Build and deepen senior relationships at brands and agencies
• Lead complex deals end-to-end from prospecting to renewal
• Share market feedback with sales and product leadership
• Build repeatable sales motions and team practices

Required qualifications

• 8+ years of direct digital ad sales experience
• Track record of hunting, closing, and renewing in premium mobile or consumer app environments
• Success selling video and native/custom formats
• Ability to engage senior decision makers
• Strong understanding of ad tech and mobile app ecosystems
• Skill using data to assess performance and inform pricing and packaging
• Excellent communication and presentation skills
• Comfort operating with ambiguity at high velocity

Nice to have

• Established relationships across West Coast brand and agency decision makers
• Experience introducing or scaling a new ads product from 0 to 1
• Experience shaping regional GTM, sales process, or coverage models
• Familiarity partnering with Account Management and Ad Ops on native/custom programs
• Vertical expertise in Entertainment, Gaming, Streaming, or Tech

About the company

Duolingo's mission is to develop the best education in the world and make it universally available.