Senior Director of Performance Marketing

The role

You will lead the team driving paid user acquisition for Duolingo's mobile apps across 100+ markets and its language, chess, and math products. You will own the strategy, budget, and people while being accountable for proving spend efficiency.

What you will do

• Lead and grow a team of performance marketers, including managers
• Own the global paid acquisition budget and portfolio across multiple platforms
• Set the measurement standard for incrementality testing, saturation modeling, and LTV and ROI frameworks
• Translate channel performance into annual and in year investment plans
• Build creative production that scales using agency, UGC, creator, and in house work
• Manage agency and ad tech partners
• Flex spend with the organic calendar in partnership with Social, Brand, and Country Marketing
• Partner closely with Marketing Analytics, Finance, Product, Engineering, and Creative

Required qualifications

• 12+ years in performance marketing or paid UA with most experience on mobile apps
• 5+ years leading teams with managers reporting to you
• Track record of owning a large, multichannel mobile acquisition budget at a top subscription or high engagement consumer app
• Deep experience building and defending incrementality tests, saturation analysis, and LTV/ROAS models
• Fluency with mobile attribution (MMPs, SKAN, privacy constrained measurement)
• Experience partnering with Product and Engineering on measurement and attribution infrastructure, onboarding and landing experiences, and tests connecting acquisition to retention
• Clear, fast written communication

Nice to have

• Experience running UA in China or other walled garden ecosystems
• Experience scaling creator or UGC programs alongside performance creative
• Experience managing acquisition across multiple products or apps
• A passion for Duolingo’s mission

About the company

Duolingo's mission is to develop the best education in the world and make it universally available. The team focuses on educating users, experimenting with big ideas, and making fact-based decisions.