Digital Marketing Manager

The role

You will design and own strategic global digital campaigns across the full customer lifecycle. This includes managing campaign architectures, ABM strategies, and nurture programs to drive pipeline and revenue.

What you will do

• Design the strategic framework for global multi-channel digital campaigns
• Make commercial trade-off decisions on budget allocation and investment
• Define campaign architectures across the full bow-tie from awareness to expansion
• Brief the Content and Creative team on strategic direction for assets
• Design and execute digital ABM campaign strategies targeting named accounts
• Define ABM measurement frameworks at the account level
• Design and optimize nurture strategies for acquisition and expansion
• Define how global campaign strategies should be adapted for local markets
• Identify gaps and improvement opportunities in the marketing technology stack
• Use AI to design, plan, and optimize campaign strategies

Required qualifications

• 5+ years in digital marketing, growth marketing, or marketing operations
• Demonstrable experience designing campaign strategies that drive pipeline and expansion revenue
• Demonstrable experience designing and owning digital ABM campaign strategies
• Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication
• Experience designing marketing campaigns across both acquisition and customer expansion
• Experience with marketing technology platforms such as HubSpot, Salesforce, Google Analytics, and programmatic/ABM tools

Nice to have

• Background in B2B SaaS

About the company

Duetto is the Revenue and Profit Operating System for the global hospitality industry, a PE-backed SaaS business with customers across hotels, casinos, and hospitality groups worldwide.