Paid Search Manager

Remote. Posted 17 days ago

The role

You will own paid search execution by building and running campaigns across Google, Microsoft, and AI platforms. You will optimize for incrementality and shape search strategy as AI changes the channel.

What you will do

Run Google Ads and Microsoft Ads day to day across Search, Performance Max and AI Max
Build paid presence on AI platforms including ChatGPT ads and new AI and LLM placements
Shape near and long term search strategy as AI changes the channel
Track competitive and industry trends
Execute an always-on A/B testing roadmap
Grow app advertising
Optimize daily toward online offer locks
Work with Director of Paid Media on geo holdout tests
Own pacing, forecasting and reporting
Work across teams with Web, Conversion, Creative, and SEO managers

Required qualifications

5+ years of hands-on paid search experience
At least 2 years owning a large account
Deep, current expertise in Google Ads and Microsoft Ads
Track record of growing paid search investment through experimentation and hypothesis testing
Understanding of incrementality versus attributed performance
Experience with offline or store conversions, including offline conversion import, enhanced conversions, GA4, and conversion tracking
Strong spreadsheet analysis skills
Comfort pulling data from a reporting tool or data warehouse
A point of view on where search is heading regarding AI assistants
Clear writing
Ownership

Nice to have

Hands-on time with ChatGPT ads or other AI ad placements
Experience at a business where the sale happens offline: retail, recommerce, auto, insurance or similar
Local search across thousands of locations, including location assets and store-visit measurement
Hands-on time with geo testing tools such as Haus, or with media mix models
Apple Search Ads or Google App campaigns
SQL, and reporting tools such as Funnel.io or Looker

About the company

ecoATM is a technology company and a pioneer of device re-commerce. Through 7,500 automated kiosks and Gazelle.com, they enable the mobile device re-use revolution.