Senior Marketing Strategist, Product

The role

The Senior Marketing Strategist will drive strategic marketing initiatives to enhance customer engagement and adoption. They will define product positioning, messaging, and go-to-market strategies by leveraging customer insights and performance data.

What you will do

• Act as the lead marketer for a business unit or product.
• Define and execute go-to-market strategies.
• Influence product roadmaps using market, customer, and competitive insights.
• Develop and refine marketing messaging across customer touchpoints.
• Manage the full marketing lifecycle from development to expansion.
• Use qualitative and quantitative data to optimize positioning and messaging.
• Collaborate with Product, Creative, and Growth teams.
• Create and lead strategic marketing campaigns.
• Establish and track key marketing metrics.
• Synthesize market research and customer feedback to drive product-market fit.

Required qualifications

• 7+ years of experience in Marketing Strategy and/or Product Marketing.
• Proven experience acting as a strategic marketing leader.
• Ability to build a strategy and roadmap based on data, market, and customer research.
• Ability to synthesize market, customer, and competitive insights.
• Strategic mindset with the ability to think long-term.
• Strong analytical skills.
• Exceptional storytelling and communication skills.
• Ability to thrive in a cross-functional environment.

Nice to have

• Experience with a B2C company
• Experience in fintech-card, banking, or payments verticals

Benefits

• equity
• benefits

Before you apply

• You are encouraged to use AI tools throughout much of the interview process.
• Some interview rounds will not allow the use of AI.

About the company

EarnIn is a pioneer of earned wage access building products for real-time financial flexibility. The company is becoming AI-native, embedding AI agents into how they build, analyze, and operate.