Paid Social Media Coordinator

The role

You will build, launch, monitor, and optimise paid social campaigns across Meta, TikTok, X, Snapchat, Reddit, and other assigned channels. This is a hands-on performance marketing role focused on daily campaign execution and optimisation.

What you will do

• Build, launch, and manage paid social campaigns across Meta, TikTok, Snapchat, X, Reddit and assigned channels
• Write ad copy variations and develop creative briefs
• Set up audience frameworks including custom audiences, lookalikes, interest stacks and exclusions
• Own naming conventions, UTM structures, and campaign hierarchies
• Support A/B test setups across creatives, placements, objectives and offer types
• Review paid social performance every morning for action
• Monitor spend pacing, CPM trends, CTR patterns, and landing page CVR signals daily
• Scale winning creatives and cut underperformers
• Adjust targeting and bids in response to live sporting events, promotions, competitor activity and regulatory windows
• Pull and format daily, weekly and monthly performance data

Required qualifications

• 2–3+ years of hands-on performance marketing experience with daily execution in Google Ads and Meta Ads Manager
• Proven track record managing real budgets and delivering against CPA, ROAS and LTV targets
• Experience establishing and managing medium to large scale budgets
• Deep experience with bid management, audience segmentation and campaign structuring
• Background in competitive, high volume verticals: gaming, e-commerce, fintech, travel or similar
• Proficiency with analytics and reporting tools (Google Analytics, Looker Studio, Supermetrics or similar)

Nice to have

• Exposure to programmatic platforms (DV360, The Trade Desk)
• Knowledge of the gaming/gambling sector and its regulatory landscape
• Bachelor's degree in Marketing, Business, Data or a related field
• Fluency in Portuguese, Spanish, or another language

Benefits

• Ballots for major sporting and music events
• Time with partners and ambassadors, and exclusive office sessions with leading streamers, creators and industry guests
• Spin the Wheel Fridays on your birthday and work anniversary, with prizes up to $1,000 or a car
• EV subscriptions, novated leasing, energy savings through Origin, and everyday discounts and cash back through Paylab Rewards
• Market-synced pay, a performance-based bonus and a high-value referral bonus
• 30 days combined annual and personal leave for full-time employees
• 18 weeks paid parental leave for primary carers and 2 weeks for secondary carers, plus a 12-week return to work with fully paid Fridays off
• Employee Assistance Program for you and your family, and 7% off Bupa health cover with extras waiting periods waived
• Wednesday massages, a meditation space, parenting facilities, and bike storage, lockers and showers
• Daily catered breakfast, free barista coffee, juices and smoothies, and snack walls and drink fridges
• Pool tables, table tennis, gaming consoles, an F1 simulator, social sports teams and the Corporate Games
• Mid-year and end-of-year celebrations, team budgets for wins and milestones, and a paid volunteer day each year

About the company

Easygo is a high-growth, high-velocity tech company with a crew surpassing 1,500 globally. They power Stake and KICK, two of the world’s largest online entertainment and livestreaming platforms.