Easyship
Head of Marketing
Milan, Italy. Posted 3 months ago
The role
The Head of Marketing will own the multi-channel revenue engine from demand creation to demand capture. You will set the strategy and creative bar while building founder-led marketing and content systems.
What you will do
- Plan, launch, and optimize multi-channel inbound programs including SEO/GEO, social, email, content syndication, community and performance marketing
- Deliver channel-specific roadmaps to reach, engage, educate, acquire and retain core ICP and growth audience segments
- Create repeatable content systems based on psychological hooks, storytelling, and multimedia formats
- Leverage AI agents and automation tools to enhance growth marketing effectiveness and efficiency
- Build founder-led marketing to activate founders and executives across LinkedIn, podcasts, speaking, and earned media
- Partner with Product and Partnership teams to translate features and partner launches into go-to-market campaigns
Required qualifications
- 8+ years of experience in B2B/SaaS demand gen, inbound, or growth marketing
- Led marketing teams in high-growth companies (100-1000 employees), ideally with an ARR between $10M-100M
- Proven ability to deliver measurable revenue impact through integrated campaigns
- Strong leadership and project management skills
- Ability to manage teams, cross-functional contributors and external partners
- Excellent communicator who can blend creative storytelling with analytical precision
- Proficient in marketing automation and analytics tools (HubSpot, GA4, Tag Manager)
- Data-obsessed and growth-oriented
Nice to have
- Experience in Website CMS and general CSS/HTML knowledge
- Experience with AI tools, agents and workflow automation systems (Claude Cowork, Claude Code, Zaper, n8n, etc)
Benefits
- Generous remuneration and stock units
- Reimbursement for gym and wellness expenses
- Freedom to Work from Anywhere for 4 weeks in a year
- Generous vacation policy
- Duvet days
- Mental health days
About the company
Easyship is a global shipping software and API platform used by 100,000+ eCommerce merchants to compare couriers and automate fulfilment. It is a G2 category leader and a Shopify Certified Technology Provider.