Senior Marketing Manager, Events

The role

You will own the national and regional event portfolio from strategy through execution. This includes shaping event strategy, managing budgets, and coordinating with cross-functional teams to drive growth.

What you will do

• Shape national event strategy from investment to delivery
• Empower regional sales teams with scalable playbooks and toolkits
• Own the events budget and negotiate with venues, vendors, and agencies
• Build the ROI story to guide future investment
• Rally cross-functional teams around event delivery
• Ensure fast, high-quality lead handoff to Sales
• Curate and expand event presence through strategic partners
• Report event ROI to marketing and sales leadership

Required qualifications

• 7+ years of progressive experience in event marketing, field marketing, or demand generation
• Experience with ownership of national-scale events
• Experience managing six-figure event budgets
• Experience with vendor negotiation, contract management, and financial reporting
• Experience directing external agencies for complex, multi-stakeholder events
• Ability to align stakeholders and drive results without formal authority
• Skill in translating data into actionable investment recommendations
• Project management skills for running multiple concurrent events, timelines, and budgets
• Experience presenting to senior leadership
• Familiarity with Salesforce, Marketo, LeanData, lead scanning tools, and virtual event platforms
• Willingness and ability to travel domestically to 10-12 events per year

Nice to have

• education sector event experience

Benefits

• medical, dental, and vision insurance
• 401(k) retirement plan with company matching
• time away program
• volunteer time away
• winter office closure at the end of December
• wellness resources

About the company

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. They are a Remote First organization.