Product Marketing Manager - US Remote

The role

You will bring new products to market and partner with Product to scale launch motions. You will own voice of customer, segmentation, positioning, messaging, launch strategy, and customer communications.

What you will do

• Lead voice-of-customer programs through interviews, surveys, advisory boards, and shadowing sessions
• Translate market learnings into product needs, messaging, and GTM strategy
• Own market segmentation, TAM/SAM sizing, personas, and competitive intelligence
• Drive end-to-end launch planning for new products, features, and market expansions
• Partner with Revenue and Product on pricing and packaging
• Create launch and sales enablement assets such as one-pagers, feature briefs, FAQs, pitch decks, and sales plays
• Deliver ongoing internal enablement on personas, product updates, and objection handling
• Partner with CS and Marketing on customer communications including release notes, newsletters, in-app messaging, webinars, and help center content
• Build and manage a central proof-point library of ROI metrics, case studies, benchmarks, and customer quotes

Required qualifications

• 5 to 7 years of Product Marketing experience
• Experience with GTM strategy, messaging frameworks, persona development, VoC research, and product launches
• Proven ability to support growth and adoption in emerging or underpenetrated markets
• Exceptional written and verbal communication skills
• Analytical mindset with experience defining, measuring, and reporting PMM KPIs
• Strong cross-functional collaboration skills
• Comfort in a fast-paced, high-growth environment
• Passion for behavioral health or healthcare innovation

Nice to have

• B2B SaaS or health-tech
• Experience in community behavioral health, SUD or addiction treatment, home health, hospice, or care-at-home settings
• Familiarity with healthcare procurement, health systems, payers, or value-based care models
• Experience building ROI calculators, proof-point libraries, or customer reference programs
• Experience with competitive intelligence, win/loss programs, and analyst relations

Benefits

• Competitive health and well-being benefits
• mental healthcare support
• life and AD&D insurance
• Significant equity
• 401(k) plans matched to 4%
• Company sponsored retirement plan
• Global business travel insurance for you and any dependents traveling with you
• Domestic conference budget
• annual learning & development stipend
• Remote work stipend
• Generous PTO
• additional mental health days

About the company

Eleos Health is building the system of action for community-based care. They use Polaris AI to help behavioral health, hospice, and home health teams reduce administrative burden and focus on care.