VP of Growth Marketing

The role

The VP of Growth Marketing will lead the growth marketing team to build, scale, and optimize the centralized growth engine. This leader oversees performance marketing, audience acquisition, and marketing operations to drive reach and conversion.

What you will do

• Lead the overarching growth strategy to expand digital audience reach and subscriber acquisition.
• Define and own the organic growth strategy using SEO, AEO and emerging discovery channels.
• Build and scale demand generation and account-based marketing programs.
• Take direct ownership of marketing-sourced and marketing-influenced pipeline and revenue contribution.
• Lead the marketing operations team for CRM workflows, journeys, database integrity and campaign reporting.
• Directly manage and mentor the Director of Growth Marketing and Director of Marketing Operations.
• Partner with Media team leadership to turn audience growth into monetizable opportunities.
• Collaborate with CRO to ensure top-of-funnel subscription growth feeds global subscription sales pipelines.
• Own the growth marketing budget and track CAC and LTV.
• Leverage analytics tools to optimize ROI.

Required qualifications

• Proven track record leading multi-channel performance marketing, paid media, social acquisition, and audience funnel conversion at scale for a B2B research or media organization.
• Deeply knowledgeable in marketing technology stacks, CRM/MAP integrations, database management, attribution modeling, and data hygiene.
• Skilled at managing, mentoring, and developing functional directors and their respective teams.
• Adept at partnering with Content, Ad Sales, Product, and Subscription Sales.
• Authorized to work in the United States without visa sponsorship now or in the future.
• Within commuting distance of our New York City office.

Nice to have

• 10+ years of progressive experience in growth marketing, performance acquisition, and marketing operations within digital media, publishing, or B2B information services.
• 5+ years managing marketing directors and multi-disciplinary teams.
• Hands-on proficiency with CRM systems (Salesforce), marketing automation platforms (Salesforce Marketing Cloud), analytics tools (Google Analytics, Sigma, Amplitude), and experience with CDPs.
• Demonstrated experience managing significant paid media budgets and scaling digital audience acquisition funnels.

Benefits

• Unlimited PTO
• 10 paid holidays
• 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance
• Family planning services
• Employee Assistance Programs (EAP)
• Commuter benefits
• Phone reimbursement
• Gym membership discounts

Before you apply

• Applicants must be authorized to work in the United States without visa sponsorship now or in the future
• Applicants must be within commuting distance of our New York City office
• There is an exercise component specific to the role to test how you apply knowledge

About the company

EMARKETER is a research company focused on digital transformation. It is a subsidiary of Axel Springer SE, a transatlantic media company.