Performance Ad Scriptwriter

The role

Performance Ad Scriptwriters will write 30 to 60 second video ads for Meta, YouTube, TikTok, and other paid channels. You will build complete scripts including character, setting, dialogue, and shot direction to drive paid growth.

What you will do

• Write 30 to 60 second scripts for performance video ads across Meta, YouTube, TikTok, and other paid channels
• Build complete scripts covering character, background, setting, dialogue, voiceover, on-screen text, and shot direction
• Write natural, culturally accurate dialogue for US and European markets
• Adapt winning concepts across markets through localisation or new angles
• Find and test many angles for the same product including UGC-style, testimonial, problem-solution, demo, and skit
• Turn product features and user insights into simple stories that convert
• Work with AI video creators, editors, and external agencies
• Use performance data to refine angles and improve winning concepts
• Put out a steady volume of fresh concepts each week

Required qualifications

• 2 to 6 years of experience writing performance or direct-response ad scripts and copy
• Strong experience writing for US and/or European audiences
• A portfolio of video ad scripts or finished ads written for any brand and any market
• Strong structured thinking
• Ability to take one product and come up with many distinct angles
• Write the copy yourself, end-to-end
• Comfortable working at speed and volume in a fast-moving startup

Nice to have

• Experience writing for multiple international markets, or in more than one language
• B2B SaaS performance marketing experience, especially across more than one SaaS brand
• In-house experience at a brand or product company
• Familiarity with AI video tools and writing scripts that suit AI-generated production
• Experience with UGC and creator-led ad formats

Benefits

• Daily Meals: Lunch and Dinner provided
• Family Insurance: 5 Lakhs worth of coverage for you and your family
• Unlimited Paid Time Off
• Flexible Working Hours

About the company

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. The company has crossed $130M in Annualised Revenue and has over 10M users.