Growth Manager - Performance (YouTube & Programmatic)

The role

You will build and scale Emergent's video and programmatic channels from zero. You will own the strategy, budget, and execution for YouTube and CTV to drive new subscriptions.

What you will do

• Own the video and programmatic channel end-to-end including strategy, budget, launch, optimization, and scale
• Build and scale YouTube across formats including TrueView, in-feed, Shorts, bumpers, Demand Gen, and Masthead
• Launch Connected TV through YouTube and CTV inventory via DSPs
• Run DSP vendor selection, negotiation, and setup
• Hire and oversee managed-service partners and agencies
• Design and run incrementality tests such as geo holdouts and conversion lift studies
• Build the measurement framework for upper-funnel spend
• Work with the Creative team to turn test results into creative briefs
• Set up tracking and audiences with the data team
• Report weekly on channel performance and present recommendations to leadership

Required qualifications

• 4 to 6+ years in performance or growth marketing
• At least 3 years running YouTube and programmatic at scale (seven figures a month or more)
• Has built or scaled a video or programmatic channel from scratch
• Hands-on experience with every YouTube format (TrueView, Shorts, bumpers, Demand Gen, Masthead)
• Has selected, set up, and run at least one major DSP (DV360, The Trade Desk, Amazon DSP, or similar)
• Has managed agencies or managed-service partners
• Strong grounding in incrementality and measurement
• Has run video for direct-response goals
• Comfortable working directly with data using SQL or a BI tool
• Comfortable operating independently as the first owner of a new channel
• Based in Bengaluru, or willing to relocate, and able to work from our office

Nice to have

• Hands-on CTV buying experience, through YouTube or DSP inventory
• Experience at a SaaS, subscription, or consumer-tech company
• Experience across markets (North America, Europe, Asia outside India)
• A genuine willingness to adopt new AI tools and workflows

Benefits

• Daily Meals: Lunch and Dinner provided
• Family Insurance: 5 Lakhs worth of coverage for you and your family
• Unlimited Paid Time Off
• Flexible Working Hours

About the company

Emergent builds autonomous coding agents that replace traditional software development. The company has crossed $130M in Annualised Revenue and is backed by several investors including Google and Y Combinator.