Performance Marketing Lead

The role

You will own paid acquisition across multiple channels and markets using a monthly budget of several million dollars. Your goal is to grow first-month and lifetime revenue at a target return on ad spend.

What you will do

• Split monthly budget across Google, Meta, Bing, TikTok, programmatic, affiliates, and influencers across 30+ countries
• Run channels hands-on and through agencies
• Hold affiliates and partners accountable
• Measure performance on revenue using internal data
• Maintain healthy tracking including server-side conversion setup and UTM standards
• Work with product and pricing teams regarding paywalls, trials, and pricing changes
• Run a creative and landing-page testing programme by market and language
• Build and lead the team of channel managers, analysts, and agencies

Required qualifications

• 7+ years in performance marketing
• 3+ years owning a budget of $1M+ a month across several channels and countries
• Hands-on depth in Google Ads and Meta Ads
• Comfortable judging growth on LTV and ROAS in a subscription or usage-based business
• Strong SQL
• Has managed affiliates or performance networks at scale
• Solid grasp of attribution and measurement
• Can explain a drop in metrics by separating traffic mix, product change, and tracking error
• Has led people and agencies

Nice to have

• Has worked on a product-led AI, developer-tool, or SaaS product whose users discover it through search
• Has run localised acquisition in Europe (Italy, France, Germany, Spain) and/or high-volume, low-price markets (India, Brazil, Indonesia)
• Python or notebook skills for budget-allocation models, response curves, or marketing mix modelling (MMM)
• Has used newer channels: ChatGPT and AI-search ads, Reddit, YouTube, programmatic, connected TV
• Has run influencer and creator programmes measured on revenue
• Has worked closely with product and pricing teams on paywall, trial, and offer experiments
• Has built a performance marketing function from scratch at a fast-growing startup

Benefits

• Competitive compensation
• Equity
• Daily Meals: Lunch and Dinner provided
• Family Insurance: 5 Lakhs worth of coverage for you and your family
• Unlimited Paid Time Off
• Flexible Working Hours

About the company

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. The company has crossed $130M in Annualised Revenue and is backed by several investors including Google and Y Combinator.