Performance Marketeer

The role

You will own the end-to-end execution and management of performance marketing campaigns across Meta, Google, and TikTok. You will build, monitor, and optimize campaigns to meet growth targets through continuous testing and data analysis.

What you will do

• Own end-to-end execution and day-to-day management of performance marketing campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Build, launch, monitor, optimize, and scale campaigns for web and app acquisition.
• Execute continuous A/B tests across ad creatives, copy, audiences, bidding strategies, campaign structures, and landing pages.
• Analyze campaign performance daily to identify winning and losing variants.
• Work with the Creative team to develop high-performing ad creatives.
• Conduct keyword, search-term, audience, and placement analysis.
• Ensure accurate conversion tracking and attribution using tools like AppsFlyer, Google Analytics, Meta Events Manager, and Google Tag Manager.
• Stay on top of platform updates and new ad formats.

Required qualifications

• 2–3 years of hands-on experience managing and optimizing Meta Ads and Google Ads campaigns.
• Extensive experience running campaigns in markets outside India, such as North America and Europe.
• Proven experience executing performance marketing campaigns with a strong focus on optimization and exploring new ideas.
• Strong understanding of campaign structures, bidding strategies, audience targeting, conversion optimization, and attribution.
• Experience running structured A/B tests and using data to identify winning creatives, landing pages, audiences, and campaign setups.
• Comfortable analyzing campaign data, preparing performance reports, and making optimization recommendations based on metrics.
• Strong proficiency in Excel or Google Sheets.
• Curious, analytical, and excited to work in a fast-paced startup.

Nice to have

• Hands-on experience with TikTok Ads.
• Experience managing partners and affiliates.
• Familiarity with AppsFlyer, GA4, GTM, or similar marketing tools.
• A genuine curiosity and willingness to adopt new AI tools and workflows.

Benefits

• Competitive compensation
• Equity
• Daily Meals: Lunch and dinner provided.
• Family Insurance: ₹5 lakh of coverage for you and your family.
• Unlimited Paid Time Off
• Flexible Working Hours

About the company

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. The company has crossed $130M in Annualised Revenue and is backed by investors including SoftBank, Google, and Y Combinator.