Program Manager - Founder Branding

The role

You will run founder branding for the CEO and co-founder. You will own the founder content programme end-to-end using LinkedIn, X, and newsletters.

What you will do

• Draft LinkedIn posts, X posts, and threads for both founders in their own voice
• Write and ship a regular newsletter
• Run a weekly or fortnightly capture session with each founder to source raw material
• Turn internal material, product decisions, customer conversations, and half-finished thoughts into publishable posts
• Own the content calendar and hold the publishing cadence
• Manage the approval loop and keep the turnaround short
• Repurpose founder material across surfaces
• Monitor comments and mentions and flag what needs a founder reply
• Track performance, report on it monthly, and change the approach based on what is working
• Coordinate with the PR and social leads

Required qualifications

• At least 4 years in founder branding, personal branding, or executive communications, with named people whose content you wrote
• Writing samples from LinkedIn and X that performed, with the numbers
• Proven ability to write convincingly in someone else's voice
• Strong programme management instincts
• Comfort working directly with founders and senior people, including pushing back when a post is not worth publishing
• Enough grasp of startups, software, and AI to write credibly about them
• Familiarity with what lands on LinkedIn and X in US and European markets
• Based in Bangalore, or willing to relocate

Nice to have

• Newsletter experience, including growth and list management
• Experience prepping founders for podcasts, panels, or press
• Media relations experience
• Video scripting for founder-led formats

Benefits

• Daily Meals: Lunch and Dinner provided
• Family Insurance: 5 Lakhs worth of coverage for you and your family
• Unlimited Paid Time Off
• Flexible Working Hours

About the company

Emergent builds autonomous coding agents that replace traditional software development. The company has crossed $130M in Annualised Revenue and is backed by several investors including Y Combinator and Google.