Creative Lead - Performance Marketing

The role

The Creative Lead will own performance creative for paid acquisition. You will develop ideas to drive revenue and manage the creative engine for paid social platforms.

What you will do

• Own the creative engine for paid social including Meta, YouTube and TikTok
• Turn customer insight into angles, scripts, and hooks
• Run the testing pipeline with performance marketing judged on CAC and return
• Lead in-house writers, AI video editors, agencies, and creators
• Use AI generation to test scripts fast
• Analyze why ads win or lose to create a reusable playbook

Required qualifications

• 5 to 8 years in performance creative or creative strategy for paid acquisition with real budgets
• A portfolio of performance ads with performance data (spend, CPA, or ROAS)
• Ability to write hooks and scripts yourself
• Comfortable reading ad-level results
• Hands-on with AI creative tools
• Experience leading writers, editors, or agencies

Nice to have

• App, SaaS, or subscription experience
• Experience with US audiences
• B2B, SMB, or no-code/dev-tool products

Benefits

• Daily Meals: Lunch and Dinner provided
• Family Insurance: 5 Lakhs worth of coverage for you and your family
• Unlimited Paid Time Off
• Flexible Working Hours

Before you apply

• The process includes a creative assignment (hooks and a script for a given customer profile)

About the company

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. The company has crossed $130M in Annualised Revenue and has over 10M users.