Director, Product Marketing

The role

Own positioning, messaging and proof points for Lantern's commercial audiences, including employers, benefits consultants, health plans, public sector and labor organizations. Build sales materials, lead go-to-market for new products and features, and keep the story consistent across Sales, Product, Clinical, Pricing and other teams.

What you will do

• Own positioning, messaging, point of view, claims, and proof points for commercial audiences.
• Tailor the Lantern story by segment and persona, and equip the commercial team at every stage of the buying process.
• Build the core sales materials that help buyers understand solutions, value, and how Lantern works with them.
• Develop partner and channel positioning with health plan and ecosystem partners.
• Own case studies and testimonials.
• Turn market, competitive, and customer insight into sharper messaging on a regular cadence.
• Lead go-to-market for new products and features for commercial audiences, as part of the broader launch plan.
• Partner closely with Sales, Solutions Consulting, Proposals, Client Success, Consultant Relations, Health Plan and Partnerships, Product, Enablement, Data Science and Analytics, Clinical, Pricing, and
• Use AI to build and scale how you research, write, and equip the field.

Required qualifications

• 8-10 years of B2B product marketing experience.
• Employer-sponsored health benefits experience, gained working with employers, benefits consultants, or health plans.
• A track record of improving win rate or stage conversion, with evidence to show for it.
• Experience building messaging frameworks, segmentation, and personas that a sales team actually used.
• Fluency in healthcare economics, including savings, utilization, pricing models, and performance guarantees.
• Executive presence with sales leaders, consultants, and buyers, and comfort presenting to customers and prospects.
• Strong judgment and emotional intelligence.
• The ability to prioritize against business goals and say no to work that does not move them.
• Concrete, specific AI fluency: you have built workflows or tools that changed how you work.
• Strong original thinking, writing, and editing, including the ability to spot and fix a flawed, generic or off-brand AI draft.
• A record of independently owning a domain in a fast-moving, high-growth environment.

Nice to have

• Move fast and act with urgency to respond to client and business needs.
• Be comfortable in a fast-paced environment.
• Be good with numbers, both in articulating value propositions and in measuring and reporting success.
• Be a strategic thinker and problem solver, both cross-functionally and in building the function's systems and processes.
• Be customer focused.
• Have high energy and a positive outlook.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short and long term disability
• Life insurance
• 401k with company match
• Paid time off
• Paid parental leave

Before you apply

• Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or
• Apply to the role and a Talent Acquisition Team member will reach out to help you navigate the interview process.

About the company

Lantern is a specialty care platform that connects people with top specialists for surgery, cancer care, infusions and more. It works with the nation's largest employers and serves more than 6 million members across the country.