Senior Copywriter, Member Activation

The role

This person will write short-form, conversion-focused copy for direct mail, email, text, display ads, and digital surfaces. They will design and run structured tests on messaging and build agentic workflows to scale campaign execution.

What you will do

• Write short-form, conversion-focused copy across direct mailers, email, text, display ads, outbound calling scripts, and digital surfaces.
• Design and run structured tests on messaging, offers, and creative.
• Build and maintain agentic workflows to produce and personalize campaign copy at scale.
• Partner with Product, Analytics & Member Experience to turn proven copy patterns into templates.
• Use performance data and member feedback loops to retire what is not working and scale what is.
• Monitor campaign performance dashboards and channel-level conversion metrics.
• Maintain a shared style, voice, and compliance checklist.

Required qualifications

• A portfolio of short-form, consumer-facing campaign copy with stated results.
• Direct experience designing and reading A/B or multivariate tests.
• Hands-on experience using AI tools to build a repeatable production or QA workflow.
• Comfort working from data and being wrong in public.

Nice to have

• experience writing for healthcare, insurance, benefits, or another regulated consumer category
• familiarity with Salesforce Marketing Cloud or comparable ESPs/CDPs
• experience writing for contact-center scripts

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

About the company

Lantern is a specialty care platform that connects people with a Network of Excellence of specialists for surgery, cancer care, and infusions. It delivers care with cost savings to employers and their workforces.