Empowerbrands
Brand Marketing Strategy Manager
Richmond, Virginia. Posted 11 days ago
The role
The Brand Marketing Strategy Manager develops and owns the national marketing strategy for franchise brands within the Empower Brands portfolio. This role translates business objectives into integrated marketing strategies, national campaigns, and scalable marketing playbooks.
What you will do
- Develop and own the annual marketing strategy for assigned brands or brand groups.
- Partner with Brand Presidents to establish strategic marketing priorities.
- Define and evolve brand positioning, messaging, and value propositions.
- Lead annual and quarterly marketing planning processes.
- Develop national marketing campaigns for customer acquisition and brand awareness.
- Develop and maintain marketing playbooks, frameworks, standards, and toolkits.
- Analyze consumer behavior, market trends, and competitive activity.
- Lead cross-functional marketing initiatives with Digital Marketing, Creative, and Operations.
- Provide strategic direction for external agencies and marketing partners.
- Identify opportunities to improve marketing systems and scalability.
Required qualifications
- 7–10 years of progressive marketing experience.
- Experience developing brand strategy, annual marketing plans, and integrated multi-channel campaigns across matrixed organizations.
- Experience partnering with executive leadership to develop strategic marketing initiatives.
- Demonstrated success managing multiple brands, product lines, or business units.
- Strong understanding of consumer insights, digital marketing, marketing analytics, and brand positioning.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Proficiency with marketing analytics tools, CRM platforms, Microsoft Office, and marketing technologies.
Nice to have
- Experience within a franchise, multi-brand, or multi-location business.
- MBA or advanced marketing certifications.
About the company
Empower Brands is a leading franchise organization encompassing ten industry-leading brands across residential and commercial services. It is a portfolio company of MidOcean Partners.