Senior Analyst, Paid Search (Hybrid)

Chicago, IL. Posted 4 days ago

The role

This person will own campaign optimization for Small Business SEM using Google Ads. They will manage bids, budgets, and keywords while providing support for SEO and AI search.

What you will do

Own campaign optimization in Google Ads and Microsoft Ads
Provide day-to-day paid search support including campaign builds and updates
Monitor pacing, query quality, and efficiency daily
Design, launch, and monitor tests across ad copy, keyword structure, and bidding
Build and maintain SEM reporting and dashboards
Validate conversion and value signals flowing to Google
Support SEO and AI search work as capacity allows
Route new ad copy and claims through Legal and Compliance review

Required qualifications

4+ years of paid search experience
Hands-on fluency in Google Ads and Microsoft Ads
Comfort in Excel/Sheets and BI tools
Experience with GA4 or Adobe Analytics
Understanding of conversion tracking, value-based bidding, and how conversion signals affect bid algorithms
Understanding of products, target market, and competitors
Clear written communication
Curiosity about SEO and AI search visibility (AEO)
A bias for action and a high standard for accuracy
Understands and displays Enova’s values

Nice to have

Experience with a search management platform (e.g., Search Ads 360 or Marin)
SQL

Benefits

Health, dental, and vision insurance including mental health benefits
401(k) matching plus a roth option (U.S. Based employees only)
PTO & paid holidays off
Sabbatical program (for eligible roles)
Summer hours (for eligible roles)
Paid parental leave
DEI groups
Employee recognition and rewards program
Charitable matching and a paid volunteer day

About the company

Enova International is a financial technology company providing online financial services through its AI and machine learning-powered Colossus platform. The company is a values-driven organization serving non-prime consumers, businesses, and traditional banks.