Head of Marketing

The role

The Head of Marketing leads marketing strategy, builds market presence, and generates pipeline. This person owns the marketing plan, budget, team priorities, and results while working closely with Sales and business leaders.

What you will do

• Build and manage the annual marketing strategy, plan and budget.
• Define market positioning and messaging based on Microsoft expertise and industry knowledge.
• Be accountable for marketing contribution to pipeline and bookings.
• Lead and develop the Marketing team.
• Oversee the BDR function including inbound lead response and conversion.
• Set quarterly priorities across new business, existing client growth, and partner programs.
• Work with Sales leadership to improve lead quality and handoffs.
• Manage Microsoft and technology partner relationships.
• Use campaign results and market insight to decide investments.
• Use AI and automation to improve research, content, and execution.

Required qualifications

• 10+ years of B2B marketing experience in technology, cloud, software or technology services.
• Substantial experience leading a marketing function or team.
• Track record of marketing programs that have generated pipeline and supported bookings.
• Experience managing BDRs or an inbound lead qualification team.
• Strong skills in demand generation, positioning and go-to-market planning.
• Ability to lead people with different skills and hold the team accountable.
• Comfort with budgets, marketing performance data, attribution and campaign ROI.
• Clear communication with executives.

Nice to have

• Experience in the Microsoft partner ecosystem is strongly preferred.
• Hands-on experience using AI and automation in marketing, with an understanding of SEO and AEO.

Benefits

• Competitive health insurance
• Wellness programs
• Mental health resources
• Flexible working hours
• Remote work options where applicable
• Access to training programs and workshops
• Reimbursement for certifications and courses
• Unlimited paid time off (PTO) covering vacation, sick leave, holidays, and personal days
• Team member recognition programs

Before you apply

• All North American new hires are onboarded in person at the Tampa office for typically 3 days.
• Predictive Index Assessment is part of the process.

About the company

Enavate is a Microsoft-focused business applications, Cloud services, and managed services company. They help businesses through ERP implementations, migrations to the cloud, and integrations.