Demand Generation Manager

The role

You will plan and run integrated demand generation campaigns that create qualified leads and pipeline. You will work with marketing, Sales and lead development, and use data and AI to improve results. This is an individual contributor role, not a people management position.

What you will do

• Develop and execute integrated demand generation plans aligned to business line priorities
• Own campaign planning across inbound and outbound channels, including events, webinars, email and account-based marketing
• Develop campaign messaging and content, using AI and collaborating with subject matter experts
• Build programs for new customer acquisition and cross-sell and upsell
• Drive qualified demand from awareness through opportunity creation and monitor lead quality
• Partner with Sales and lead development to improve targeting, handoff, follow-up and conversion
• Measure and report campaign performance, including qualified leads, marketing-sourced pipeline and bookings contribution
• Continuously test messaging, audiences, offers and channels to improve ROI
• Collaborate on paid media, SEO/SEM, retargeting, website conversion and marketing automation
• Improve marketing technology, data quality, reporting and campaign processes

Required qualifications

• 7+ years of B2B marketing experience
• Preferably in technology, software, IT services or professional services, with demonstrated demand generation ownership
• Proven ability to build and execute integrated campaigns that generate qualified opportunities
• Strong understanding of B2B buying journeys, segmentation, account-based marketing and funnel conversion
• Comfort using marketing automation, CRM and analytics tools such as HubSpot, Microsoft Dynamics or Salesforce, and Google Analytics
• Experience collaborating with Sales, lead development and cross-functional teams
• Practical familiarity with AI-enabled marketing tools
• Strong B2B marketing writing and messaging skills
• Strong project management, analytical, communication and prioritization skills

Nice to have

• Experience with Microsoft business applications, ERP, cloud services or the Microsoft partner ecosystem
• Experience supporting multiple solution lines or complex B2B sales cycles

Benefits

• Competitive health insurance
• Wellness programs and mental health resources
• Flexible working hours and, where applicable, remote work options
• Training programs, workshops, and reimbursement for certifications and courses
• Unlimited paid time off covering vacation, sick leave, holidays and personal days
• Team member recognition programs

Before you apply

• Hiring process includes an intro call, a Predictive Index assessment, technical and cultural interviews, a team debrief and an offer
• North American new hires are onboarded in person at the Tampa office, typically lasting 3 days

About the company

Enavate is a Microsoft-focused company offering business applications, cloud services and managed services. It helps businesses with ERP implementations, cloud migrations and integrations.