Senior Marketing Manager - Narrative and Launch

The role

This role drives marketing launches and develops brand, corporate, and product narratives. You will translate hard technology into explainers and coordinate multichannel execution including content, social, and events.

What you will do

• Drive launches including planning, sequencing, and readiness
• Coordinate digital marketing, PR, and events into multichannel launches
• Research, build, test, and implement brand, corporate, and product narratives
• Execute content, social, creative, and events
• Coordinate vendors and freelancers
• Translate technology into explainers, technical briefs, and customer stories
• Ensure accuracy of public performance claims
• Conduct competitive research and positioning
• Create enablement materials for business development and technical sales
• Provide analyst and press support

Required qualifications

• 7+ years of marketing, including roles owning positioning, messaging, and launches
• Command of positioning and messaging architecture, audience definition, launch mechanics, enablement, competitive practice, and brand expression
• Ability to get fluent fast in hard technology
• Judgment about claims
• Write clearly about complicated things for technical and non-technical readers
• Experience building process where none existed
• Hands-on experience writing, running events, and briefing freelancers
• Creative experience making work or working with creative teams and agencies
• Comfort with ambiguity and hardware timelines

Nice to have

• Semiconductor, hardware, or AI infrastructure marketing
• Edge or client AI inference, or the OEM and design-win motion around it
• Worked shoulder to shoulder with researchers or engineers to make their work legible
• Both agency and in-house experience

Benefits

• Annual performance-based cash bonus
• Initial equity grant of stock options, vesting over four years
• Comprehensive medical, dental, and vision insurance with 100% of premium costs covered by the company
• 401(k) plan with company match
• 20 days of accrued Paid Time Off (PTO)
• 12 paid company holidays
• Up to 12 weeks of fully paid parental leave for birthing and non-birthing parents
• Additional up to 8 weeks paid for birthing mothers

About the company

EnCharge AI uses analog in-memory computing to provide high performance per watt for AI.