Vice President, Marketing - Encourage

The role

The VP of Marketing will lead growth for Encourage high school student and educator programs. This role owns B2B and B2B2C marketing strategy and execution to drive student and educator acquisition and engagement.

What you will do

• Own student and high school educator marketing including national partnerships, digital, social, direct mail, and lifecycle marketing
• Build and grow the marketing team and manage professional development for direct reports
• Drive B2B2C marketing initiatives for student, family and educator growth
• Lead acquisition marketing efforts across paid social, search, display, affiliate, and more
• Manage systems optimization through Salesforce CRM and MarketingCloud
• Co-Lead Encourage brand strategy in partnership with CMO and Creative team
• Work with Creative and Digital teams on positioning, messaging, and demand generation
• Integrate marketing across content, product, design, engineering, support, sales, finance, operations and HR

Required qualifications

• 15+ years of experience or equivalent demonstrated impact
• Strong leadership, product marketing, business development and operational skills
• Track record of successfully launching and growing B2B2C offerings in K12
• Bachelor’s degree in Marketing, Business, Communications or a related field or equivalent demonstrated impact
• Expert level knowledge of paid media channels including social, search, affiliate, display, ASO, podcasts, webinars, etc.
• Experience in mobile app user acquisition
• Understanding of marketing automation and site management
• Experience with Salesforce CRM & Marketing Cloud
• Creative and analytical with exceptional problem-solving skills
• Strong leadership and communication skills
• Entrepreneurial mindset
• Must be eligible to work in the U.S.

Nice to have

• MBA

Benefits

• Health insurance
• Retirement contributions
• Paid time off
• Other programs that support employee well-being

Before you apply

• Successful candidates will be required to complete and pass a CLEAR™ identity verification as part of the pre-employment screening process

About the company

Encoura's mission is to empower students and institutions to create meaningful connections. The company provides products and services spanning enrollment, research, marketing, student success, and advancement.