Director, Digital Demand and Web Design

The role

The Director of Digital Demand & Web Strategy leads and executes the global digital marketing strategy. This role focuses on driving brand awareness, buyer engagement, lead generation, and pipeline growth through website, search, paid media, and social media.

What you will do

• Lead the development and execution of global digital marketing strategy.
• Manage and optimize energyexemplar.com as a demand generation channel.
• Develop a digital marketing playbook for integrating acquired companies.
• Lead global SEO initiatives including technical SEO and content strategy.
• Implement Answer Engine Optimization (AEO) strategies for AI assistants and LLMs.
• Manage global paid media campaigns across search, social, and programmatic advertising.
• Partner with Revenue Marketing to execute integrated demand generation campaigns.
• Develop and optimize digital nurture campaigns and marketing automation workflows.
• Manage digital marketing analytics, reporting, and performance dashboards.
• Lead, coach, and develop the Digital and Web team.

Required qualifications

• 7+ years of digital marketing experience.
• 2+ years in a management or leadership role.
• Experience developing and executing digital marketing strategies for website traffic, lead generation, and pipeline growth.
• Expertise in website management, SEO, paid media, and conversion rate optimization.
• Working knowledge of Answer Engine Optimization (AEO), AI-driven search, and large language models.
• Experience managing B2B websites as demand generation channels.
• Ability to manage paid media budgets and optimize against pipeline, CAC, and ROI.
• Strong analytical skills using marketing data to inform strategic decisions.
• Experience with digital buyer journeys, A/B testing, personalization, lead nurturing, and marketing automation.
• Hands-on experience managing digital marketing platforms, analytics tools, and marketing technology integrations.
• Proficiency with HubSpot, Google Analytics 4 (GA4), Salesforce, Google Ads, and LinkedIn Campaign Manager.
• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field, or equivalent professional experience.

Nice to have

• Experience within enterprise B2B SaaS or technology organizations
• Experience marketing to technical audiences within complex enterprise industries
• Experience supporting digital integration efforts following mergers or acquisitions

Benefits

• Support to balance work and life

About the company

Energy Exemplar is a global software company founded in 1999 in Adelaide, Australia. Their mission is empowering transformative energy decisions through a software portfolio including PLEXOS, Aurora, and Adapt2.