Program Marketing Specialist

The role

The Program Marketing Specialist will partner with utility clients to execute digital and traditional marketing campaigns. This role drives end-user enrollment in residential demand response programs.

What you will do

• Partner with utility clients to drive end-user enrollment in demand response programs
• Build relationships with utility client counterparts and secure buy-in for key marketing initiatives
• Support net service revenue growth by positioning marketing services to clients
• Present program marketing strategies, project plans and insights to utility clients
• Evangelize program marketing best practices
• Partner with the client success team to disseminate program marketing best practices
• Help ensure consistent marketing messaging across utility, OEM partner and EnergyHub-owned marketing experiences
• Develop knowledge base content and marketing case studies
• Create, edit, and maintain marketing materials on behalf of utility clients
• Other duties as assigned

Required qualifications

• 3-4 years of B2C acquisition marketing experience
• Excellent communication skills
• Storytelling skills
• Ability to distill complex concepts into key takeaways for clients
• General knowledge of marketing tactics, including SEO, email marketing, CRO, and social media
• Highly organized
• Ability to manage multiple projects, deadlines and budgets
• Data-driven mindset
• Affinity for Excel and Google Analytics
• Informed opinions on marketing copy, design and UX best practices
• Experience with data visualization tools
• Curiosity and enthusiasm about learning new things and building new relationships

Nice to have

• Energy industry knowledge is a plus, or a track record of rapidly acquiring domain knowledge in a similarly complex vertical

Benefits

• 100% paid medical for employees
• 401(k) with employer match
• Casual environment
• Flexibility to set your own schedule
• Fully stocked fridge and pantry
• Free Citi Bike membership
• Secure bike rack
• Gym subsidy
• Paid parental leave
• Education assistance program

Before you apply

• Sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time

About the company

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. They help consumers turn smart thermostats, EVs, batteries, and other products into virtual power plants.